All martial arts gyms have downtime. School holidays, certain days of the week, less popular hours, off season or simply gaps in your calendar. During these times, it is important to find ways to generate revenue to help cover the cost of running the gym. In this blog, we’ll explore some creative ways to make revenue from your martial arts gym when it’s not in use for martial arts classes.
Rent Out the Space
One of the most obvious ways to make revenue from your martial arts gym when it’s not in use for martial arts classes is to rent out the space. There are several types of events or activities that could make use of a martial arts gym space, such as dance classes, yoga classes, or fitness boot camps. You can reach out to local fitness studios or independent instructors to see if they would be interested in renting your space on a regular basis.
In addition to fitness classes, you could also rent out your space for events such as birthday parties, team building exercises, or corporate events. You can market your space as a unique and exciting venue that offers something different from the typical event spaces. Make sure to set a reasonable rental fee that covers your costs and provides a profit.
Offer Personal Training
Another way to make revenue from your martial arts gym is to offer personal training sessions. You can market your gym as a space for one-on-one training sessions with certified trainers. This can include sessions in martial arts or other fitness-related areas, such as strength training or cardio workouts.
Make sure to advertise your personal training services on your gym’s website and social media channels. You can also offer special promotions to attract new clients, such as a free trial session or a discount for signing up for a package of sessions.
Host Workshops and Seminars
Another way to generate revenue from your martial arts gym is to host workshops and seminars. These events can be focused on a specific martial arts technique or skill, or they can be more general in nature and cover a range of topics related to fitness and wellness.
You can invite guest speakers or trainers to lead these events, or you can host them yourself if you have the expertise. Make sure to promote your events well in advance to attract a large audience. Consider offering early bird discounts or other incentives to encourage people to sign up.
Another way to generate revenue from your martial arts gym is to sell merchandise. This can include branded t-shirts, water bottles, or other items that promote your gym’s brand. You can also sell martial arts gear such as gloves, uniforms, and bags.
Make sure to set up an online store on your gym’s website to make it easy for people to purchase merchandise. You can also sell items directly at the gym and offer special discounts to members.
Rent Out Equipment
If you have specialized martial arts equipment such as heavy bags, pads, or mats, you can also rent these out when your gym is not in use. This can be especially useful for people who do not have access to this equipment at home or who want to train outside of regular class times.
Make sure to set a reasonable rental fee that covers your costs and provides a profit. You can also offer package deals or discounts for renting equipment on a regular basis.
Partner with Local Businesses
Another way to generate revenue from your martial arts gym is to partner with local businesses. This can include partnering with a nearby nutrition store to offer discounts to gym members or partnering with a local physical therapy clinic to offer rehabilitation services to injured athletes.
Make sure to choose partners that align with your gym’s values and mission. This can help build a strong and mutually beneficial relationship.
Running a martial arts gym can be challenging, but there are several creative ways to generate revenue during the quiet times. Hopefully these ideas will help increase revenue especially during a startup.